2008 Partnerships
The Robert Wood Johnson Foundation’s Back-to-School Campaign works with national and regional companies and associations to inform families with uninsured children about low-cost and free health care coverage available through Medicaid and the State Children’s Health Insurance Program (SCHIP). Since 2001, information on low-cost and free health care coverage has been promoted on grocery bags, children’s prescriptions, advertising circulars, milk cartons, paychecks, billing statements, newsletters, cereal boxes and Web sites, reaching a potential cumulative audience of more than 800 million people. The Robert Wood Johnson Foundation recognizes the following 2008 partners for their efforts.
Corporations |
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Giant Food LLC, which operates 181 Giant Food and Super G supermarkets in Maryland, Virginia, Delaware and Washington, D.C., has been a partner of the Back-to-School Campaign for the past eight years. To reach potentially eligible families this fall, 180,000 Giant quart size milk cartons are featuring information on low-cost and free health coverage programs as well as the national toll-free 1(877) KIDS-NOW number. Giant will also raise awareness of these programs and promote the national toll-free number in its stores through posters, fliers and advertising circulars. www.giantfood.com |
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The Kroger Co. Family of Pharmacies, part of one of the largest grocery retailers in the country, is a Back-to-School Campaign partner for the fourth year in a row. Kroger will feature information on low-cost and free health coverage and the national toll-free 1(877) KIDS-NOW number on the back of a quarter of a million Kroger-brand cereal boxes. www.kroger.com |
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Pfizer Inc is committed to helping people improve their health by discovering and developing medicines, as well as informing consumers and health care providers about Pfizer medicines and the medical conditions they treat. At community events throughout the country, Pfizer will help to educate people in need about the availability of low-cost and free health care coverage and about its patient prescription assistance programs – Pfizer Helpful Answers®. Pfizer Helpful Answers is a family of programs that helps people without prescription coverage save on many Pfizer medicines, no matter their age or income. People with limited incomes might even qualify to get their Pfizer medicines for free. www.Pfizer.com |
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Stop & Shop the largest supermarket chain in New England, has been a Back-to-School Campaign partner for the past five years. This fall, Stop & Shop will raise awareness of available low-cost and free health care coverage programs and promote the national toll-free 1(877) KIDS-NOW number in 360 of its stores in Connecticut, Massachusetts, New Jersey, New York and Rhode Island through posters, fliers and print public service announcements in advertising circulars. www.stopandshop.com |
National Associations |
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The Amateur Athletic Union (AAU), the largest not-for-profit multi-sports organization in the United States, has been a partner of the Back-to-School Campaign for the past eight years. AAU has regularly included outreach materials in mailings to its sports programs across the country, placed print public service announcements in its event programs and hosted outreach booths at national AAU events. This year information on low-cost and free health coverage was distributed at the AAU Junior Olympic Games in Detroit, Mich. www.aausports.org |
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The National Association of Chain Drug Stores (NACDS), representing the nation’s leading retail chain pharmacies and suppliers, has been a partner of the Back-to-School Campaign for the past eight years. NACDS is encouraging its member companies and their pharmacists to participate in efforts to reach potentially eligible families through its CEO/Issue Update electronic briefing, which reaches approximately 200 CEOs and CFOs, and 800 pharmacy operators. www.nacds.org |