About the Back-to-School Campaign
Nine million kids are living without health insurance. Most of these children are eligible for low-cost or free health care coverage through Medicaid or the State Children's Health Insurance Program (SCHIP), but many working parents may not realize their children could be eligible for this coverage. Because of these important programs, millions of children can see a doctor when they are sick and get the care they need to stay healthy.
This summer, the Robert Wood Johnson Foundation will bring together organizations and individuals in all 50 states and the District of Columbia for the ninth annual Back-to-School Campaign to help enroll eligible children in Medicaid and SCHIP. Intensive efforts are already underway in many states. We hope you will join this nationwide mobilization by:
- Distributing free materials including fliers, bookmarks, stickers and fans with information on low-cost or free health coverage to potentially eligible families;
- Conducting outreach through local schools to help enroll potentially eligible families in Medicaid and SCHIP;
- Planning an enrollment event;
- Using the template letter to the editor and/or op-ed at www.CoverTheUninsured.org to write your local newspaper about the availability of low-cost or free health care coverage through Medicaid or SCHIP;
- Telling people you know with uninsured children to call 1(877) KIDS-NOW to find out if their kids are eligible for low-cost or free health coverage through Medicaid or SCHIP.
2007 Results
Read about the results of the 2007 Back-to-School Campaign, including media coverage. To learn how you can get involved in this year's efforts, visit Get Involved.
Who's Involved
The Robert Wood Johnson Foundation is proud of the many national organizations and corporate partners that lend their names and support to providing America's uninsured kids with the health coverage they deserve.